The Industry
- DEMO 2011 SPRING: “DEMOgod Winner”
- AD AGE: “2010 Creativity 50 List”
- THE NEW YORK TIMES – “Zugara Engages Online Shoppers With Dress-Up Visualization”
- FAST COMPANY – “Forget Bloomies. Use Augmented Reality to Clothes-Shop from Your Computer”
- READWRITEWEB – “Augmented Reality Coming to Video Conferencing”
Shoppers
- Nearly 2/3rds said that WSS would help them in making a purchase decision.
- 83% were either “Interested” or “Very Interested” in using WSS when shopping online.
- 88% felt that their friends would be either “Interested” or “Very Interested” in using WSS.
(Source: WSS Usability Testing performed by Georgetown University. Users were college aged women who shop online.)